What We Do

We are a new kind of record label, designed to help ASMR content creators reach the masses through distribution on all music retail outlets (commonly referred to as DSPs). This includes not only Spotify, Amazon, and Apple Music, but also a plethora of other providers like Tidal, Deezer, Pandora and more. Be everywhere that your fans are!

We will work with you to create a release strategy and market your audio to editors at music retail outlets for playlist and feature consideration. Our 15+ years of experience in the music industry means that we have friends at all major platforms who are excited about this new content for their consumers. Let us help you grow your reach and revenue!

FAQ’s

Can’t I just do this myself?

Not exactly. You can use an aggregator to distribute your content, yes. What you cannot do is get the attention of the music retailers without a little help. We want to take that worry off of your shoulders and free you up to create more content. There are over 40,000 pieces of audio submitted to Spotify alone every single week, and without a strong distribution plan, connections to the music retailers, marketing, and working with an expert to understand the algorithms suggesting audio to consumers, you are leaving a LOT of money on the table. We hate it when artists leave money on the table!

My audio is already on Spotify, why do I need you?

Great question! We are not just a distribution company, we are a record label. That means when you sign with ASMR Records, you will have a team! We will work with you to create release timelines, tag and name your tracks properly, create marketing materials, devise a marketing strategy, analyze results, suggest improvements, pitch to DSPs (digital service providers or music retailers, which is a long list of places including but not limited to Amazon, Apple, iTunes, Spotify, Pandora, Deezer, Tidal, etc), push for in-app marketing opportunities, optimize your channels on DSPs, suggest social media content to promote your audio, and meet with you on a regular basis. We will put in time and use our resources to grow your revenue. We want to do all of the heavy lifting, so you can stick to creating great content and connecting with your fans.

Why are you the right folks to do this for me?

Great question. First, founder Erin O. Anderson is an avid ASMR consumer. Of course, she is an entrepreneur that can’t sit still, so what started as a way to unwind after a long day working with music artists in the entertainment industry, turned into a new business idea. Erin noticed that some of the largest ASMR Artists on YouTube had puny numbers on the DSPs, and she realized she was uniquely positioned to help them. Secondly, Erin has 15+ years of experience in the music industry (working at a record label, working at Amazon Music, and working with independent artists), so she has connections to grow listeners and a wealth of experience releasing tons of content on the DSPs. Thirdly, we only win if you win. Unlike some music marketing companies, we don’t want to take money up front from you. We just want to work with you on release strategy and marketing to grow your revenue.

What does this cost me?

Absolutely nothing up front! We only win if you win. Because we are a boutique label dedicated to customer service with the bandwidth to interact with all of our artists regularly, we can be flexible in our deal structures to meet your needs. We have a handful of different deal options available based on your goals, from small royalty splits, to larger ones with advances. Reach out if you are interested in learning more!

Does this impact my current YouTube royalties?

No. We are here to create additional revenue streams for you by utilizing our distribution partners and ensuring that your audio is on all music retail platforms and being surfaced to music editors for playlist consideration, we are not here to cannibalize your current income stream! That being said, we will certainly work with you to apply best practices in audio marketing and distribution to your YouTube channel if you want help there as well.

Why do I need to put my content on other platforms?

It is very likely that your subscribers are also using other platforms to consume audio and you should be there too! Spotify, Apple Music, and Amazon pay out similar and sometimes higher revenue per stream than YouTube. As an ASMR creator, you are not going to be able to take advantage of YT’s new in-video ads, so let’s go find you some new revenue streams.

Do you own my audio?

Only if you want us to! We are open to structuring many different types of deals, as we know each content creator’s situation and needs are different. We have a few options that include us licensing your audio, so that you retain 100% ownership of it, or there is a potential that we could pay you up front for your content, own it, and share in the royalties with you. We want this relationship to be a win-win! Reach out if you are interested in discussing deal points.

Have more questions?

Reach out to us and ask them! We’d love to talk about helping you.